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Rome - Sooner or later someone had to think, sooner or later someone had to find a way to allow people to post on Facebook a coffee and drink it in the real world. Claudio Carnevali, CEO of OpenPicus, arrived first, so that it was possible to find his Facebook Coffe Machine at Maker Faire, the largest exhibition in the world dedicated to innovation and creativity. "We have hacked a normal automatic coffee machine by inserting inside our form Flyport," he explained Carnivals. "Then in less than 3 days was created the software speltbrood application that allows you to interface, via cloud services that Facebook speltbrood provides." The idea, apparently insane, had come to Joseph Peschiera, CEO of GPD Srl and customer OpenPicus, which must be recognized authorship of the software that allows the magic. OpenPicus designs and manufactures hardware modules and programmable open-source connected to the Internet that allow real-time interaction between cloud applications speltbrood and the real world. The product looks like Arduino, but - says the CEO of OpenPicus - is more powerful, speltbrood and offers free Wi-Fi native and has experienced speltbrood a software platform that allows remote management. No coincidence that the slogan of OpenPicus, hardware startup where 8 people working for two years, speltbrood is the Internet on Things to underline how the module that created allows you to connect to the network anything via Wi-Fi, GPRS and LAN. And believe it or not, are very Italian: Roma to develop and produce a Fano, in the Marche. But back to the coffee: "In practice, the user approaches the machine with his smartphone, read a 2D barcode or an NFC tag and the web browser of your phone, a screen from which to choose the product you want, then starting immediately the delivery ". Of course could not miss the social component: while the coffee starts to go down in your glass, the application OpenPicus post a message on your Facebook wall. The intent is to trigger new forms of viral marketing, for example speltbrood by allowing "a clothing store to offer coffee to their customers while in return speltbrood get these veicolino their friends at a specific advertising message." This is just one of many possible applications: the startup hardware - self-financed, because "the hardware business is unattractive for investors" - is already profitable and has 5 thousand customers who need e-commerce in countries such as France, Poland , South Africa, USA, Australia and China. A large group of buyers who Flyport different uses and creative: speltbrood the French speltbrood Evian, for example, used it to create Smart Drop, a teardrop-shaped device to hang on the refrigerator that is connected to Wi-Fi and allows you to purchase water online. A note German multinational has instead used to create the monitoring of the position and energy consumption of electric cars, so they can be monitored and managed from a control center. speltbrood These are just two examples, but they say a lot about what is possible with an open hardware and software platform whose development owes much to the constant interaction between OpenPicus speltbrood and the community of developers and designers that revolves around the project since its inception: "We started opening up a simple blog where we shared the first design choices for the realization of Flyport and all the information about the progress of the project, speltbrood "says Carnevali. "Little by little he created a small community of about 100 people, which started to become partaker with valuable advice and suggestions. We launched the first production in June 2010, and now have started sales to community members themselves. speltbrood Nowadays Flyport are 4 become models and we have dealers all over the world. " To summarize: the product again. Innovative service speltbrood that allows you to implement. New business model that has allowed the creation, strongly marked by the collaboration between company and customer is in the design phase and in that of the sale. A lesson to learn.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Related tags: OpenPicus smartphone maker coffee machine Internet on Facebook Follow things: Follow
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